Call me a dinosaur. I was on the train this morning, and I realized why printed news will always be more powerful than the Internet.
As I rode the Orange Line, I was looking around at my fellow constituents of Massachusetts State Sen. Dianne Wilkerson, who was arrested yesterday on bribe-taking charges, and as I thought about all the people of Jamaica Plain and Roxbury, the magnitude of the news sank in. Sure, the news was 24 hours old. Like everyone else, I had already forwarded it to my friends and talked about it at the water cooler. But this morning, I knew everyone on that train had read the same headline that morning, and seen the same sordid photos (even if only on the Metro.)
As an advertiser, you can't buy that kind of impact on a computer screen.
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